Permutive's Joe Root on ad targeting in transition

The digital advertising system is in the midst of a shift, from an over-reliance on collecting vast amounts of data to crunch to do one-to-one targeting – dog owners getting dog food ads, cat owners get cat food ads – to a new landscape that gives people more say on data collection and pushes advertisers and ad tech companies to operate differently. In this episode, I had a conversation with Joe Root, CEO of Permutive, an audience platform that's used to deliver privacy-safe digital advertising. Among the topic covered: The shift in publisher incentives to build trust vs build traffic Why direct sold advertising is back in vogue Whether GDPR’s implementation gives real consumer choice or just the illusion of it The surprisingly large carbon footprint of digital ads Why the loss of ad targeting signals has become an advertiser problem The demise of the long tail in favor of top-tier publishers Why the so-called ad tech tax will come down increase revenue from first-party data by 46%.