827 Mark Sisson: Building a $200 Million Dollar Personal Brand

IT’S NEVER TOO LATE TO CHANGE LANES. Pivoting isn’t a sign of failure, it’s a sign that you’re listening to feedback. You have to know when to jump ship. If you don’t, you might be missing out on some amazing new opportunities. So, how do you know which direction to take? See what people are responding to. Build relationships with your audience. And never think you’ve missed your chance to follow a dream. There’s no better time than now. On today’s episode of The School of Greatness, I talk about being able to pivot with an entrepreneur who is never afraid to change directions: Mark Sisson. Mark Sisson is a New York Times bestselling author and founder of Primal Nutrition, LLC, and Primal Kitchen, LLC. He is the publisher of MarksDailyApple.com, the #1-ranked blog for over a decade in its health and fitness category. Mark says that he figured out his famous product by first building a brand. It took a lot of groundwork but ultimately paid off in the end. So get ready to learn how to be a successful entrepreneur at any age on Episode 827. Some Questions I Ask: How do you know when you need to pivot? (15:15) How did you have the mindset to shift into running a large business? (30:00) What advice would you have for people building their personal brand? (34:30) What was your biggest fear when building a food business? (40:00) How do you deal with companies knocking off your product? (45:00) In This Episode You Will Learn: About Mark’s journey to where he is now (6:00) The greatest skill set an entrepreneur can have (13:00) The power of hiring a team to execute your vision (31:00) Why in retail you have to compete on brand not price (36:00) How to build a brand (38:00) If you enjoyed this episode, check out the video, show notes and more at www.lewishowes.com/827 and follow at instagram.com/lewishowes