Episode 004: Innovation in Pharma Communications

According to Leigh Householder, Managing Director of Innovation for inVentiv Health Communications, in an industry where the appetite for innovation and change is strong, but the tolerance for risk is not, the answer lies in an accountable, data-driven marketing approach that allows for "targeted innovation” and leads to measurable impact. inVentiv Health Podcast host Jeff Stewart talks with Leigh about the value of predictive analytics in endlessly experimenting with channels and messages ...