Episode 008: Social Centricity

Everything we know about what a patient decides to do could be wrong. Kathleen Starr, Managing Director of the Behavioral Insights group at INC Research/inVentiv Health, has been studying patient behavior for her entire career – and she has found that we need to broaden our thinking beyond just the patient’s actions and really think about all of the different things that are really impacting their decisions and their ability to act on those decisions. This social centricity is made up ...