Episode 031: Real World Evidence in Europe

According to the Syneos Health 2019 Health Trend Ten, perhaps the biggest shift for 2019 and beyond is global focus on understanding what product differentiation looks like in real-world environments. In Europe in particular, countries are implementing more stringent measures that will impact how value is assigned in the future – and real world evidence (RWE) will play a key role.Alastair MacDonald, Senior Vice President, Real World and Late Phase at Syneos Health, discusses the complex...