Episode 033: From DTC to DT"Me" - The Future of Communications in Pharmaceuticals

The art of communications in the pharmaceutical industry is becoming more complex.According to Amy Hutnik, Chief Growth and Transformation Officer for Syneos Health Communications, we’ve evolved from the point of DTC (Direct to Consumer) to the extremely individualized opportunity of DT“Me” (Direct to Me). The landscape has changed dramatically in terms of not only the sheer number of channels available to us for communicating with our audience, but also in the data available to provide...