Interview 10 and Part 2 of Practice Development: Marketing w Aaron Perlut
The Upper Hand: Chuck & Chris Talk Hand Surgery - Un pódcast de Chuck and Chris
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Episode 7, Season 2. Chuck and Chris talk to Aaron Perlut, cofounder of Elasticity Marketing (https://goelastic.com) and author of "F!!ck Your Formula: Why Following Rules Is the Worst Marketing". Aaron shares basic marketing principles including start with the "why". We discuss various principles including online reputation management, SEO (search engine optimization) and the differences between B2B (business to business) marketing and direct to consumer marketing. Fi...
