Building e-commerce ecosystems on Amazon: A conversation with Rainforest’s JJ Chai
The Venture - Un pódcast de Leap by McKinsey
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In this episode of The Venture, we discuss the importance of a programmatic approach to acquiring and scaling brands, and the multiple advantages of business-building on the world’s largest e- commerce platform–Amazon. JJ Chai, CEO and cofounder of Rainforest, a Singapore-based, e-commerce brand aggregator, shares how his previous start-up experience helps him identify, acquire, and scale Asian “solopreneurs” targeting US consumers on Amazon’s marketplace.
