Growing an incumbent by building a new business: A conversation with Bernd Vindevogel of True Digital
The Venture - Un pódcast de Leap by McKinsey
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In this episode of The Venture, we discuss why building new businesses is essential for growth and reinvention for large organizations. Bernd Vindevogel, chief analytics officer at True Digital Group, shares the company’s journey to building and scaling an in-house analytics organization from scratch. We also discuss the critical dynamics between a new business unit and its parent organization.
