Nathaniel Whittemore on Crypto Narratives and the Ills of Modern Advertising

Mr Obnoxious - Un pódcast de Peter McCormack

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Interview location: Skype
Interview date: Wednesday 28th Nov, 2018
Company: NLW & CO
Role: Lead

The crypto industry is blessed with many smart thinkers and content producers. Across Twitter, Medium, news sites and blogs there is a regular supply of thought pieces and analysis where contributors speculate on the future of the industry.

There are often opposing views which can stretch to disagreements and impassioned debates. Keeping up with all this content can be difficult, which is why Nathaniel Whittemore’s Long Reads Sunday has become an essential follow for anyone in the industry.

Nathaniel carefully curates all the news, articles and discussions into a super thread of threads on Twitter where he carefully knits together the narratives from the week into a coherent story.

Nathaniel came on the podcast this week to discuss Long Reads Sunday and other key narratives, from the problems with crypto marketing to how technology is advancing faster than society can adapt.

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Timestamps:
00.03.35 - Intro and welcome
00.08.45 - Nathaniel’s career background
00.15.20 - Background to social good
00.19.17 - Problems with the advertising industry
00.27.18 - Ethical choices with clients
00.32.34 - Nathaniel’s view of the current crypto market
00.39.15 - Non-fungible tokens and virtual reality
00.47.50 - View of crypto marketing
00.53.52 - Design and UX in crypto
00.58.29 - Lean methodology and application in crypto
01.05.25 - Solid crypto projects (includes BAT and Brave)
01.09.58 - The ills of modern advertising and privacy
01.21.07 - Process for Long Reads Sunday
01.33.07 - How to stay in touch with Nathaniel and follow LRS

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Helpful Links:

Connect with Nathaniel:
- On Twitter @nlw
- His website: http://whittemore.io/
- On LinkedIn
- On Medium
- On CrunchBase
- On AngelList

Follow Long Reads Sunday:
- Website
- Email Subscribe
- Long Reads Live

My advertising articles mentioned in the interview:
- Online Advertising Does Not Work
- The Decentralised Threat to Advertising
- We Need to Talk About Crypto Marketing

Mentioned in the interview:
- Y Combinator
- Bands mentioned: Green Day, Earth Crisis, 25 Ta Life and Biohazard
- Straight edge hardcore scene
- Rwandan genocide
- Magic the gathering game
- Growth of e-sports
- Twitch
- Casa Lightning Node
- Book: The Lean Startup
- Generalised mining
- Projects: Colony and Aragon
- Privacy Coins: ZCash and Monero
- MimbleWimble Implementations: Beam and Grin
- BAT and Brave
- Writers mentioned: Hasu, Nic Carter and ZK Capital
- Crypto Legal: Jake Chervinsky, Katherine Wu, Stephen Palley, and Preston Byrne
- Podcasts: Erik Torenberg and Pomp
- Odeo - Evan Williams project

Articles mentioned:
- The Atlantic article - The Internet’s Original Sin
- Business Insider - REI's CEO says that the company's decision to close on Black Friday helped the retailer survive the retail apocalypse
- Token Economy - Market Narratives Are Marketing: Introducing The Crypto Narrative Index
- Kyle Samani - A New Model for Token Distribution

Other relevant WBD podcasts:
- WBD045: Brave's Brendan Eich on Fixing Online Advertising
- WBD040: Personal Privacy and Safety in the Surveillance Age with Jameson Lopp
- WBD038: Questioning the Obsession with Blockchains and On-Chain Governance with Nic Carter
- WBD034: Why Crypto Privacy is Important with Monero's Riccardo "FluffyPony" Spagni
- WBD028: Bitcoin Maximalism with Pierre Rochard
- WBD025: Threats From Artificial Intelligence with Toby Simpson from Fetch.ai

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