$12 Billion for Mailchimp is bananas

I’ve invited Lesley Sim, co-founder of Newsletter Glue (hey! they power this newsletter!) to share her opinion on the recent Mailchimp acquisition by Inuit for $12 Billion dollars. Mailchimp is almost as synonymous with WordPress as Yoast is, so I’m sure many of you have some mixed feelings about this. I was delighted to hear her opinions on the software, community feedback, and what comes next for a product like NG which integrates so closely with large platforms like Mailchimp. Click the podcast player to hear the episode and don’t forget to share this with others! Mailchimp alternatives mentioned (but also, don’t drop Mailchimp): MailerLiteCampaign MonitorSendinblueSendyMailcoButtondownEmailOctypusflodeskKlaviyo Transcript [00:00:00] Matt: It’s the WP minute today’s special episode is brought to you by easy support videos, support your WordPress users, right inside your WordPress admin. Using embeddable videos to show them what to do. Check out easy support videos.com today’s special episode. Is hosted by Leslie SIM. One of the co-founders of newsletter glue, a fantastic email newsletter plugin that integrates with WordPress. It delivers this.[00:00:27] Email that goes out for the WP minute today’s episode. She breaks down her take on the MailChimp acquisition.[00:00:34] I invited Leslie to share her opinion on the acquisition since she works so closely. Well, not only with MailChimp, but with email, with newsletters, with customers. Leveraging these platforms. Okay. Let’s dive into Leslie’s episode about the MailChimp acquisition for nearly half the total value of the world’s banana industry.[00:00:59] Lesley: I’m super happy for the team. I believe they’ve worked on MailChimp for over 20 years and that’s a long, long, long time to be working on anything. And if they want to move on, then that’s great. It’s a very large amount of money, so I’m glad that they were able to have such a great name.[00:01:19] Not all companies, are able to have amazing exits, not all companies want to exit. But I can see, or I can imagine if, the founding team gets tired of stuff like their options are we sell the company or we transition out and hire a CEO CEO to work on top.[00:01:39] For, we know we, they considered that and chose to exit and, they could liquidate some of their ownership and that’s great.[00:01:46] Sometimes, with acquisitions of this size there it’s, it can be kind of polarizing. So I saw a tweet this morning from Ruben Gomez and yeah. Funny, I’ve seen completely opposite takes on MailChimp acquisition plus bootstrapping.[00:02:03] The first being this proofs, bootstrapping is dead good riddance. And the second, this proofs bootstrapping works for building very big c