Daniel Kahneman's "Noise" | Is Customer Acquisition Cost the New Rent?
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In this episode, co-hosts Phil Ordway, Elliot Turner, and John Mihaljevic discuss (i) the idea of a noise audit in the investment process and Daniel Kahneman's new book, "Noise: A Flaw in Human Judgment"; and (ii) whether customer acquisition cost (CAC) can be considered the new rent.
