Road to Recovery (Ep 6) 17/07/20
Tune into Tourism - Un pódcast de Highlands and Islands Enterprise
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As the tourism industry re-opens in Scotland, we look at how to improve the visitor experience - and increase revenue - as you rebuild your business. Market manager at a Expedia, Matthew Quinn helps us to focus on accommodation, then tourism expert Doug Lanksy shares his vision to change the metrics of success, for the future survival of the industry.
