The Man Who Invented Fake News: Edward Bernays' Propaganda [Documentary]
Urban Odyssey - Un pódcast de Urban (@officialurbanus)
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Read the Notes on Bernays' BookHave you ever wondered why you eat bacon for breakfast, why there's fluoride in your water, or why doctors once endorsed cigarettes? The answer lies with one man you've probably never heard of: Edward Bernays.This documentary exposes the life and work of Bernays, the nephew of Sigmund Freud and the undisputed "father of public relations." Discover how he took his uncle's psychological theories and engineered a systematic formula for controlling the masses. We uncover his history-altering campaigns, from inventing the "hearty American breakfast" to sell bacon, to staging the "Torches of Freedom" event for the tobacco industry, and convincing the public to accept industrial waste in their drinking water.We also delve into his work on Woodrow Wilson's Committee on Public Information during WWI, where he helped sell the war to a reluctant American public. Chillingly, his 1928 book "Propaganda" became a direct blueprint for Joseph Goebbels and the Nazi propaganda machine.This isn't just history. Bernays' tactics are the foundation of modern advertising, media, and political campaigns. Learn how the "invisible government" he described continues to shape your opinions and habits today.
