Segmentation: How to deal with "let's get everyone" as a target

We're Not Marketers - Un pódcast de Gabriel Bujold, Eric Holland, Zach Roberts - Jueves

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Timestamps:00:52 Discussing Target Audience01:40 Horror Stories of Target Audience05:14 Challenges in Messaging and Segmentation14:23 Examples of Poor Market Segmentation21:49 Effective Segmentation Strategies32:15 The Power of Storytelling34:35 Understanding Your Audience38:19 Innovative Research Techniques Show Notes:Mercury EqualsArc BrowserFigmaDevin ReedClayton ChristensenOur websiteHosted by Ausha. See ausha.co/privacy-policy for more information.

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