The dark side of product marketing: buyer and sales enablement w/ Anna Borbotko

We're Not Marketers - Un pódcast de Gabriel Bujold, Eric Holland, Zach Roberts - Jueves

Categorías:

Timestamps00:20 Guest Introduction: Anna Borbotko06:17 TomTom's Evolution and Market Strategy10:25 Challenges and Strategies in Enterprise Product Marketing12:48 Cold Outreach Pilot Program16:27 Enterprise vs. Startup Dynamics18:30 The Evolution of Software Buying19:13 Challenges in the Automotive Industry19:32 Simplifying the Buying Process20:47 Sales and Buyer Enablement23:25 Marketing's Role in Buyer Enablement26:15 The Importance of Effective Collateral29:44 The Torture Chamber33:17 Anna's Initiatives and Final Thoughts Show Notes:Anna’s LinkedIn    Hosted by Ausha. See ausha.co/privacy-policy for more information.

Visit the podcast's native language site