The Future of Influencer Marketing with Pamela Zapata

Pamela Zapata’s career and insights into the influencer marketing landscape are a testament to the transformative power of digital content creation and its potential to reshape industries. As someone who began her journey in broadcast journalism, Pamela brings a unique perspective to the world of influencer marketing. Her extensive background in major networks gave her the opportunity to understand the traditional model of media and talent representation, but it was during the digital revolution that she saw the potential for content creators to truly disrupt the entertainment and marketing sectors. The pandemic, she notes, was a key moment that accelerated this shift. As traditional media channels faced disruptions, content creators on social media platforms became the new stars.