What is a Niche? How Do I Niche Down?

A Niche is a group of people. Some people call it your target audience. The bottom line is "everybody" CAN'T BE YOUR TARGET AUDIENCE.  Three Tools To Niche Down Demographics (age, sex, location) Business (what is the topic the show is about) Level of Expertise (Beginners, Intermediates, Experts) EXAMPLE: I want to do a show about: Being more confident Being a more confident parent Being more confident first-time parents Being a more confident first-time interracial parent. Need Help With Your Podcast? Schedule a strategy session today Mentioned In This Episode Adoptees On We Have Cancer Podcast