Apptivate: App Marketing Explained
Un pódcast de Remerge - Miercoles
217 Episodo
-
CTV and the next frontier in app growth marketing - Peter Hamilton (Roku)
Publicado: 18/9/2024 -
Overcoming marketing signal loss by testing audiences - Alex Song (Proxima)
Publicado: 11/9/2024 -
Alternative ad networks for mobile game marketing - Sylvain Etard (Tilting Point)
Publicado: 4/9/2024 -
Inside DraftKings: Mobile ad attribution - Richard Eiseman (DraftKings)
Publicado: 28/8/2024 -
From ATT to AdAttributionKit: The latest in attribution - Roy Yanai (AppsFlyer)
Publicado: 21/8/2024 -
The science behind media mix optimization - Paul Kovalski (Self Financial)
Publicado: 7/8/2024 -
Driving Results: Full-Funnel Strategies for Mobile Marketing - Daniela Aschentrupp (DiDi), Diego Salazar (DiDi)
Publicado: 24/7/2024 -
Next-level ASO: How AI Is Revolutionizing App Discovery - Thomas Kriebernegg (App Radar)
Publicado: 10/7/2024 -
Privacy Sandbox for Android: The Protected Audiences API - John Koetsier (Growth Masterminds), Luckey Harpley (Remerge), Omri Gal (Singular)
Publicado: 26/6/2024 -
Pioneering On-device Bidding for the Android Privacy Sandbox - Trenton Starkey (Google), Gaylord Zach (Verve Group), Pan Katsukis (Remerge)
Publicado: 12/6/2024 -
Building Your In-App Community - Amadeus Norén (Amity)
Publicado: 29/5/2024 -
Inside the Mobile Marketing Industry’s No-ID world - Catherine Perloff (AdWeek)
Publicado: 15/5/2024 -
How the Subway Surfers Game Handles User Privacy - Janos Perei (SYBO Games)
Publicado: 1/5/2024 -
Should Gaming Apps Use Playable Ads in their Marketing Mix? - Gokce Oguz (Playable Factory)
Publicado: 17/4/2024 -
Using AI to advertise mobile games - Günay Aliyeva (Gamelight)
Publicado: 3/4/2024 -
Women in Mobile: Boss Ladies Working in AI - Lana Dubinskiy (Women and AI)
Publicado: 20/3/2024 -
Women in Mobile: Closing the Tech Industry’s Gender Gap - Laura Schwarz (Airship)
Publicado: 8/3/2024 -
Acquisition Strategies to Beat Seasonal Dips - Seif Hassan (Momox)
Publicado: 21/2/2024 -
Mobile Marketing’s Humble Beginnings and What You Can Learn from Them - David Murphy (Mobile Marketing Magazine)
Publicado: 7/2/2024 -
The Privacy Saga: Apple v Google - Allison Schiff (AdExchanger)
Publicado: 24/1/2024
Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
