242 Episodo

  1. #237: What not to do: Lessons from consulting hundreds of apps Reed Kuhn, Head of Business Strategy at Branch.io

    Publicado: 16/6/2025

  2. #236: Web-first growth: the new playbook for app UA with Gessica Bicego, Marketing & Growth Consultant

    Publicado: 2/6/2025

  3. #235: “Next gen ad creative: hits & misses” App Promotion Summit London panel

    Publicado: 26/5/2025

  4. #234: “Beyond installs: the future of app growth (2025)” App Promotion Summit London panel

    Publicado: 19/5/2025

  5. #233: AI-powered creative optimization for mobile today with Asaf Yanai, CEO at Alison.ai

    Publicado: 12/5/2025

  6. #232: Mobile app paywalls & cognitive biases with Max Amelang, Product Marketing Manager at Prematch

    Publicado: 14/4/2025

  7. #231: Beyond behavior: unlocking intent with on-device AI with Dieter Rappold CEO at ContextSDK

    Publicado: 9/4/2025

  8. #230: “Beyond Downloads: App Engagement Strategies” App Promotion Summit Berlin panel

    Publicado: 17/3/2025

  9. #229: “How top apps win at user acquisition” App Promotion Summit Berlin panel

    Publicado: 3/3/2025

  10. #228: “Data-drive strategies for UA” App Promotion Summit Berlin panel

    Publicado: 24/2/2025

  11. #227: AI UGC: Scaling Mobile Creative with Andy Willers, Co-Founder at Favoured

    Publicado: 17/2/2025

  12. #226: “User Acquisition in 2025” App Promotion Summit Berlin panel

    Publicado: 10/2/2025

  13. #225: Driving App Growth with A/B Testing with Tina Kim, Director of Product Management at Huckleberry Labs

    Publicado: 3/2/2025

  14. #224: Breaking down the Subscription Value Loop strategy with Phil Carter, Growth Advisor at Elemental Growth

    Publicado: 20/1/2025

  15. #223: “AI breakthroughs: revolutionizing mobile app marketing" App Promotion Summit San Francisco panel

    Publicado: 16/12/2024

  16. #222: App marketing success in the privacy-centric era with Nicoline Strøm-Jensen, Head of Program Management at Adjust

    Publicado: 9/12/2024

  17. #221: Shaping the future of app distribution: trust, growth, and regulation with Shalom Michaeli, Managing Director, Alternative App Stores at Digital Turbine

    Publicado: 2/12/2024

  18. #220: Using cognitive biases to boost app engagement and revenue with Senior Product Manager at Cleo

    Publicado: 25/11/2024

  19. #219: “Beyond 2024: innovative user acquisition strategies” App Promotion Summit San Francisco panel

    Publicado: 21/11/2024

  20. #218: Future of advertising: privacy and AI with Gaylord Zach, Head of Mobile Product at Verve

    Publicado: 19/11/2024

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The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.

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