242 Episodo

  1. #62: How to grow your app during the pandemic with Grzegorz Garczyński, Director of Global Performance Marketing at Booksy

    Publicado: 5/4/2021

  2. #61: How to balance a growth strategy for the short and long term with Jess Overton, Director of Demand at ironSource

    Publicado: 29/3/2021

  3. #60: The State of Mobile 2021 with Amir Ghodrati, Director, Market Insights at App Annie

    Publicado: 22/3/2021

  4. #59: App localization best practices with Victoria Chang, International Growth Lead at Flowkey

    Publicado: 15/3/2021

  5. #58: Unconventional ASO: custom campaigns with Binh Dang, Senior Organic App Growth Manager at Idealo

    Publicado: 8/3/2021

  6. #57: Higher purpose campaigns to grow your app with Luca Stefanutti, Head of Product Marketing at Runtastic

    Publicado: 1/3/2021

  7. #56: Product led app growth with Tanya Sharma, Product Marketing & Strategy at Babbel

    Publicado: 22/2/2021

  8. #55: App users retention with out-of-the-box thinking with Catherine Bostian, Senior CRM Tech Manager at Delivery Hero

    Publicado: 15/2/2021

  9. #54: App Store vs. Google Play marketing with Christinne Cuyugan, Growth Marketing at Drops

    Publicado: 8/2/2021

  10. #53: ASO & Paid UA duo: best practices with Arthur Kolayan, VP, Sales & Partnerships at Jellyfish

    Publicado: 1/2/2021

  11. #52: Finance for App UA managers with Martin Macmillan, CEO and Founder at Pollen VC

    Publicado: 25/1/2021

  12. #51: How to win Gen Z on mobile with Lexi Sydow, Senior Market Insights Manager at App Annie

    Publicado: 18/1/2021

  13. #50: How to effectively retarget for e-commerce with Thomas Yannopoulos, Director of Sales at REMERGE

    Publicado: 11/1/2021

  14. #49: What app publishers need to know about data today with Lior Barak, Co-Founder at Tale About Data

    Publicado: 14/12/2020

  15. #48: Combatting mobile ad fraud in COVID-19 era with Luke Taylor, COO and Founder at TrafficGuard

    Publicado: 7/12/2020

  16. #47: App growth in 2020: Stitcher with Julie Booth, Growth Marketing Manager at Stitcher

    Publicado: 30/11/2020

  17. #46: Transparency and mobile performance with Jordi de los Pinos, Co-founder and CEO at SMADEX

    Publicado: 23/11/2020

  18. #45: Paid Social Campaigns with Hannah Parvaz, Head of Growth at Curio

    Publicado: 16/11/2020

  19. #44: Dating apps growth in 2020 with Geoff Cook, CEO of The Meet Group

    Publicado: 9/11/2020

  20. #43: App Subscriptions with David Barnard, Developer Advocate at RevenueCat

    Publicado: 2/11/2020

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The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the world’s fastest growing apps. App marketers, product managers and developers share the latest approaches to building, marketing and monetising mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also allow people to get to know our guests better.

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