FINITE: B2B Marketing Podcast for Tech, Software & SaaS

151 Episodo

1. #151 - How to leverage customer data with Jim Turner, SVP of Customer Experience at Exclaimer

   Publicado: 8/7/2024
2. #150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8

   Publicado: 24/6/2024
3. #149 - A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX

   Publicado: 28/5/2024
4. #148 - Staying focused on B2B marketing objectives, with Kathryn Thomas, EMEA Marketing Director at Box

   Publicado: 13/5/2024
5. #147 - B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy

   Publicado: 29/4/2024
6. #146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey

   Publicado: 25/3/2024
7. #145 - Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire

   Publicado: 26/2/2024
8. #144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia

   Publicado: 12/2/2024
9. #143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless

   Publicado: 8/1/2024
10. #142 - What customer-centricity actually means with Simeon Lando, CMO at FORM3

    Publicado: 18/12/2023
11. #141 Your ideal marketing team structure with Eric Thum, Head of Marketing at VTS

    Publicado: 4/12/2023
12. #140 Why Chief Marketing Officers should be left in 2023 with Jennifer Griffin Smith, Chief Market Officer at Acquia

    Publicado: 20/11/2023
13. #139 - The changing shape of SEO with Erika Varangouli, Head of SEO Branding at Semrush

    Publicado: 31/10/2023
14. #138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software

    Publicado: 2/10/2023
15. #137 - Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle

    Publicado: 18/9/2023
16. #136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase

    Publicado: 11/9/2023
17. #135 - How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC

    Publicado: 4/9/2023
18. #134 - Marketing an AI product with Ben Slater, SVP Marketing at Beamery

    Publicado: 28/8/2023
19. #133 - Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap

    Publicado: 21/8/2023
20. #132 - Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb

    Publicado: 7/8/2023