Impact Pricing
Un pódcast de Mark Stiving, Ph.D.
649 Episodo
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Blogcast: Value Is Created Twice
Publicado: 11/10/2024 -
Elevating Pricing: Shifting the Focus from Numbers to Value with Claire Wang
Publicado: 7/10/2024 -
Blogcast: Southwest Airlines’ New Seating Strategy: A Billion-Dollar Decision?
Publicado: 4/10/2024 -
Unlocking Revenue: The Role of Empathy and Trust in Pricing with Nathan Yeung
Publicado: 30/9/2024 -
Blogcast: Stop Pre-Discounting
Publicado: 27/9/2024 -
How Effective Writing Shapes Pricing Strategy with Frank Luby
Publicado: 23/9/2024 -
Blogcast: The 5 Ws of Pricing
Publicado: 20/9/2024 -
Beyond the Label: Understanding Wine Pricing and Consumer Taste with Tim Hanni
Publicado: 16/9/2024 -
Blogcast: High Prices and Lost Deals
Publicado: 13/9/2024 -
Get Your Business Exit Ready While Maximizing Its Value with Christine Nicholson
Publicado: 9/9/2024 -
Listening to Your Market: The Key to Effective Pricing with Patrick Taylor
Publicado: 2/9/2024 -
Mastering the Nine Boxes: A Strategic Approach to Pricing with David Brown
Publicado: 26/8/2024 -
Blogcast: Understanding Fencing: Google’s Strategy to Maintain Regional Pricing for YouTube Premium
Publicado: 23/8/2024 -
How Behavioral Economics Influence Consumer Decisions Effectively with Kristen Berman
Publicado: 19/8/2024 -
Blogcast: How to Charge Different Customers Based on Value Received
Publicado: 16/8/2024 -
#CLASSIC The Power of Behavioral Economics in Pricing with Florian Bauer
Publicado: 12/8/2024 -
Blogcast: Revamp Your Pricing Strategy: Pros & Cons of 4 Popular Models
Publicado: 9/8/2024 -
Generative Pricing Explained: How AI Will Transform Value Measurement and Proposal Success with Steven Forth
Publicado: 5/8/2024 -
Blogcast: Collusion vs. Implicit Collusion: Navigating Legal and Profitable Pricing Strategies
Publicado: 2/8/2024 -
Product-Led Growth vs. Sales-Led Growth with Leah Tharin
Publicado: 29/7/2024
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.
