It's a Customer's World with Andy Murray
Un pódcast de Sam M. Walton College of Business
48 Episodo
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Sherilyn Shackell on Chief Marketing Officers Embracing their Influence
Publicado: 15/2/2021 -
Paco Underhill on the Importance of Observing and Understanding the Customer Experience
Publicado: 8/2/2021 -
Larry Thomas on Customer Centrism Starting with the Human
Publicado: 1/2/2021 -
Wendy Liebmann on Following the Shopper to the Future
Publicado: 25/1/2021 -
Jeff Swearingen on Customer Experience Driving Growth
Publicado: 18/1/2021 -
Jim Stengel on Purpose Driven Leadership in Client-Focused Business
Publicado: 11/1/2021 -
Dean Matt Waller on the Importance of Customer Centricity in Business Schools
Publicado: 4/1/2021 -
Introducing It's a Customer's World Podcast with Andy Murray
Publicado: 8/12/2020
Equipped with more than 30 years of experience in retail, most recently as the Chief Customer Officer for Walmart Asda in the U.K., host Andy Murray is sharing his expertise through his new role as the founder and executive chair of the Customer Centric Leadership Initiative at the University of Arkansas Sam M. Walton College of Business. Now more than ever, retailers and brands are accelerating their quest to be more customer centric, but to be truly customer centric, it requires both a shift in mindset and ways of working, not just in marketing but in all parts of the organization. Through his initiative and this podcast series, Andy will be talking with practitioners, thought leaders, and scholars to hear their thoughts on what it takes to be a leader in today’s customer centric world.
