Marketing MasterClass - Psychology in Communication
Un pódcast de Michal Szaniecki
33 Episodo
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33. Power of serendipity in building brand concepts
Publicado: 4/8/2023 -
32. Obliquity as a shortcut to build important brand equities
Publicado: 27/7/2023 -
31. Simple 5 benefits of Celebrity Endorsement
Publicado: 17/6/2023 -
30. What do we need loyal consumers for
Publicado: 27/5/2023 -
29. Marketer as Scientist
Publicado: 20/5/2023 -
28. Is it more important to be different or distinctive?
Publicado: 14/5/2023 -
27. Incrementality illusion
Publicado: 7/5/2023 -
26. Scarcity Effect decoded
Publicado: 29/4/2023 -
25. Bigger Logo, ChatGPT!
Publicado: 8/4/2023 -
24. How we should invest in Brand Building vs Performance Marketing
Publicado: 7/1/2023 -
23. In-housing media buying
Publicado: 25/9/2022 -
22. How to win Effie Award
Publicado: 29/10/2021 -
21. Vessels & Harbors - our time with brands
Publicado: 23/8/2021 -
20. Fly against all odds - repositioning our potentials
Publicado: 19/6/2021 -
19. Cornered to Wow - how procurement-led world makes marketers more daring
Publicado: 9/6/2021 -
18. Darn Long Wait - winning consumer's heart when you are late delivering your products
Publicado: 2/6/2021 -
17. Brand's Job - fixers and boosters
Publicado: 23/5/2021 -
16. Mt. Stupid - best trip to be late with innovations
Publicado: 19/5/2021 -
15. Best Practice - nemesis of progress?
Publicado: 17/5/2021 -
14. Creativity - with or without constraints?
Publicado: 2/5/2021
Welcome to my Marketing MasterClass Podcast. My name is Michal Szaniecki, I'm founder of Pentonica Brand Consulting, managing director at Volkswagen Group and a passionate marketer with over 15 years of experience in diverse & frequently experimental fields of marketing. The first series of 13 episodes is dedicated to the pragmatic application of Psychology in Brand Communication. Multitude of useful tips & tricks to maximize your ROMI. Subsequent episodes are dedicated to share my fresh take on important success factors in brand building. Enjoy!
