On Strategy Showcase

Un pódcast de Fergus O’Carroll

246 Episodo

Julian Cole on what to expect from the Planning Dirty Academy
Publicado: 4/4/2021
Accenture's "Let there be change" campaign with CMO Amy Fuller
Publicado: 27/3/2021
The Oatly brand and the spot they cleverly knew others would hate
Publicado: 21/3/2021
Toyota and the challenge of a house of brands with Kathleen Kindle of Saatchi
Publicado: 6/3/2021
Hyundai's journey from untrusted to unequaled with Cindy Scott, SVP Strategy, Innocean USA
Publicado: 26/2/2021
Headspace with Colin Chow, Global Managing Partner at 21st Century Brand, San Francisco
Publicado: 18/2/2021
How W+K won McDonald's, then blew the doors off with Travis Scott, as told by Jennifer Healan of McDonald's and Tass Tsitsopoulos of Wieden
Publicado: 12/2/2021
How Baileys jumped category and grew 32%, with Jennifer English and Sheila Cunningham of Diageo, and Katie Sinclair of Mother, London
Publicado: 3/2/2021
Thinx MENstruation campaign with Siobhan Lonergan
Publicado: 28/1/2021
Tesco, the IPA Grand Prix Award winning case, with Simon Gregory, Co-Chief Strategy Officer at BBH, London
Publicado: 22/1/2021
B&Q (home improvement store) with Tobey Duncan, Head of Planning, Uncommon, London
Publicado: 16/1/2021
Faris Yakob and the structural dynamics of marketing
Publicado: 9/1/2021
Coca-Cola with ECD Laura Visco and Strategy Director Armando Potter of 72andSunny, Amsterdam
Publicado: 4/1/2021
Volvo with Sophia Lindholm and Daniel Sjostrand of Forsman & Bodenfors, Gothenburg
Publicado: 3/12/2020
Modelo Beer with Piper Dolan of Ogilvy, Chicago
Publicado: 20/11/2020
Siemens Employee Brand Strategy with Lachlan Williams, formerly of R/GA, London
Publicado: 20/11/2020
Guinness Part 2 - Nick Hulley, ECD, joins the conversation as we talk "Made of More" 2018-2020
Publicado: 16/11/2020
FIFA's El Tornado with Martin Beverley CSO and David Mortimer of Adam & Eve DDB, London
Publicado: 10/11/2020
New Balance (athletic shoes/apparel) with Tomas Gonsorcik, CSO of VMLY&R, New York
Publicado: 10/11/2020
Wendy's "Fortnite" with Bret Smith, Managing Director Strategy, VMLY&R
Publicado: 10/11/2020

11 / 13

Where marketers tell the stories behind the strategies that led to amazing campaigns.

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246 Episodo

Julian Cole on what to expect from the Planning Dirty Academy

Accenture's "Let there be change" campaign with CMO Amy Fuller

The Oatly brand and the spot they cleverly knew others would hate

Toyota and the challenge of a house of brands with Kathleen Kindle of Saatchi

Hyundai's journey from untrusted to unequaled with Cindy Scott, SVP Strategy, Innocean USA

Headspace with Colin Chow, Global Managing Partner at 21st Century Brand, San Francisco

How W+K won McDonald's, then blew the doors off with Travis Scott, as told by Jennifer Healan of McDonald's and Tass Tsitsopoulos of Wieden

How Baileys jumped category and grew 32%, with Jennifer English and Sheila Cunningham of Diageo, and Katie Sinclair of Mother, London

Thinx MENstruation campaign with Siobhan Lonergan

Tesco, the IPA Grand Prix Award winning case, with Simon Gregory, Co-Chief Strategy Officer at BBH, London

B&Q (home improvement store) with Tobey Duncan, Head of Planning, Uncommon, London

Faris Yakob and the structural dynamics of marketing

Coca-Cola with ECD Laura Visco and Strategy Director Armando Potter of 72andSunny, Amsterdam

Volvo with Sophia Lindholm and Daniel Sjostrand of Forsman & Bodenfors, Gothenburg

Modelo Beer with Piper Dolan of Ogilvy, Chicago

Siemens Employee Brand Strategy with Lachlan Williams, formerly of R/GA, London

Guinness Part 2 - Nick Hulley, ECD, joins the conversation as we talk "Made of More" 2018-2020

FIFA's El Tornado with Martin Beverley CSO and David Mortimer of Adam & Eve DDB, London

New Balance (athletic shoes/apparel) with Tomas Gonsorcik, CSO of VMLY&R, New York

Wendy's "Fortnite" with Bret Smith, Managing Director Strategy, VMLY&R