129 Episodo

  1. S.6, Ep. 2 - How Can Marketing Prove It's Impact?

    Publicado: 16/10/2020

  2. S.6, Ep.1 - How To Save Marketing From Budget Cuts

    Publicado: 2/10/2020

  3. S5, Ep. 3 - Should You Lower Your Prices in a Pandemic?

    Publicado: 17/9/2020

  4. S5, Ep. 2 - Does Your Business Need a CDMO?

    Publicado: 3/8/2020

  5. S5, Ep. 1 - Is "Virtual" As Good as "Live"?

    Publicado: 10/7/2020

  6. S4, Ep. 9 - Trends That Shaped the Last Decade

    Publicado: 15/6/2020

  7. S4, Ep. 8 - When Should You Commit Brand Heresy?

    Publicado: 19/5/2020

  8. S4, Ep.7 - Can Gamification Help B2Bs Sell "Serious" Products?

    Publicado: 1/5/2020

  9. S4, Special Edition – The Impact of Coronavirus on B2Bs

    Publicado: 17/4/2020

  10. S4, Ep. 6 - How Can B2Bs Improve Their Account-Based Marketing?

    Publicado: 27/3/2020

  11. S4, Ep. 5 - How Can B2Bs Improve Their Customer Experience

    Publicado: 13/3/2020

  12. S4, Ep. 4 - How B2Bs Can Personalize Like a B2C Company

    Publicado: 25/2/2020

  13. S4, Ep. 3 - Should You Practice Surge/Dynamic Pricing?

    Publicado: 8/2/2020

  14. S4, Ep.2 - The Rise of Subscription-Based Pricing Approaches

    Publicado: 24/1/2020

  15. S4, Ep.1 - Unprecedented Diffusion of Decision-Making Power

    Publicado: 10/1/2020

  16. S3, Ep. 10 - The Case of the Divergent Paths

    Publicado: 2/12/2019

  17. S3, Ep. 9 The Case of the Dubious Management Fad (NPS)

    Publicado: 15/11/2019

  18. S3 Ep.8 The Case of the 19th Century Content Marketer

    Publicado: 27/9/2019

  19. S3 Ep.7 The Case of the Educated Gamble

    Publicado: 16/9/2019

  20. S3, EP. 6 The Case of the Hidden Influencer

    Publicado: 30/8/2019

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I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

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