304 Episodo

  1. Selling on TikTok - This Time, for Real, with Taylor Siegel, Associate Director of Commerce Client Services at MRM Commerce

    Publicado: 9/10/2023

  2. Amazon is Shifting Ownership for Growth Entirely to You - What Do You Do?, with Martin Heubel, founder of Amazon consultancy Consulterce

    Publicado: 2/10/2023

  3. Ecommerce for CEOs, with Dean McElwee, Director of Global Ecommerce Collaboration, Stanley Black & Decker

    Publicado: 25/9/2023

  4. IAB/MRC Issues New Retail Media Guidelines, Jeffrey Bustos, VP Measurement Addressability Data IAB, Kelly Kachnowski, VP of Commercial Development the Mars Agency, & Michael Schuh, VP of Media Strateg

    Publicado: 18/9/2023

  5. All the Store’s a Stage, with Arsen Avakian, CEO and Founder of Cooler Screens

    Publicado: 11/9/2023

  6. A Health Checkup for DTC, with Carina McLeod, CEO and Founder of Ecommerce Nurse Limited

    Publicado: 4/9/2023

  7. A Guide to Bringing Data to your CFO Conversations on Digital Shelf Investments, with Mark Koster, Digital Shelf Strategist and Ilse Goverts-Van Kesteren, Lead Business Consultant, at Wunderman Thomps

    Publicado: 28/8/2023

  8. Unlock a Treasure Trove of Data to Measure Amazon DSP Performance, with Kiri Masters, Head of Retail Marketplace Strategy at Acadia

    Publicado: 21/8/2023

  9. The Crystal Ball for Retail Media Success is Taking Shape, with Aisha Khan, VP Strategy and Insights at Momentum Commerce

    Publicado: 14/8/2023

  10. AI Can Change the Scale and Impact of your Digital Shelf Program Right Now, with Steve Engelbrecht, Founder and CEO at Sitation

    Publicado: 7/8/2023

  11. Having a General Manager Mindset In Commerce, with Samir Bhavnani, VP of Sales, and Gopal Shah, Head of Product Marketing at CommerceIQ

    Publicado: 31/7/2023

  12. Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets, with Jason Del Rey, Journalist and Author

    Publicado: 24/7/2023

  13. Unit Growth Strategies, AI, and Negotiating Leverage: Takeaways from the Q2 Allume Group EIQ Report, with Andrea Leigh, Founder & CEO, Allume Group

    Publicado: 17/7/2023

  14. The People, Process, and Tech for Seamless Shopping, with Michael Klein from Klein4Retail Consulting LLC

    Publicado: 10/7/2023

  15. Retail Readiness to Drive Max Performance Across Paid, Organic, and Product Page Conversion, with Amanda Wolff, Head of Marketing at Flywheel Digital

    Publicado: 3/7/2023

  16. The Future of Stores is Happening Now, with Stewart Samuel, Director of Retail Futures at IGD

    Publicado: 26/6/2023

  17. Building a Scalable and Effective DTC Capability, with Carter Jensen, Senior Manager Global eCommerce General Mills

    Publicado: 19/6/2023

  18. Earning the Right to Keep Texting Your Consumers, with Megan Trinidad, VP, Executive Creative Director at R/GA

    Publicado: 12/6/2023

  19. Making Metrics that Matter Actually Matter, with Gregor Murray, VP of Strategy, Digital Commerce Global

    Publicado: 5/6/2023

  20. Drawing a MAP Away from Pricing Erosion and Towards Brand Equity, with Rae Guimond, Director of Digital Shelf Strategy at PriceSpider

    Publicado: 29/5/2023

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Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

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