James Hilovsky: Guiding NBA and NFL Athletes Through the Bridge of Sports and Franchising – Part Two

In this second episode of the two-part series, drawing on his extensive experience, James Hilovsky highlights the flip side of athletic traits—how passion and ego can sometimes derail franchisees, but how the right systems and guidance can bring them back on track. For corporate professionals and non-athletes, James emphasizes the importance of overcoming fear, finding the right franchise fit, and partnering with a supportive franchisor.