#119 - To Attribute, or Not to Attribute with Amrita Mathur, VP Marketing at Superside
FINITE: B2B Marketing Podcast for Tech, Software & SaaS - Un pódcast de Jodi Norris - Lunes
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In this episode of the FINITE Podcast we hear from Amrita Mathur, VP Marketing at Superside. Amrita shares her perspectives on a topic all B2B marketers love to talk about - attribution! And it's fair to say that Amrita's perspective may offer a different and potentially refreshing change from the norm. Maybe investing so much time and energy in attribution isn't worth it after all...! The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency w...
