#136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase
FINITE: B2B Marketing Podcast for Tech, Software & SaaS - Un pódcast de Jodi Norris - Lunes
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From Adobe to Staffbase, David Burnand is the expert in SaaS product evolution. On this episode, Jodi and David discuss when a SaaS product is ready to become a platform, if it ever will be, and how that evolution should be led by strategic marketing. For our more junior listeners, we start the conversation by outlining what's the difference between a SaaS product and a SaaS platform. The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications age...
