#73 - Enhancing a B2B MarTech stack with data with Kevin Tate, CMO at Clearbit
FINITE: B2B Marketing Podcast for Tech, Software & SaaS - Un pódcast de Jodi Norris - Lunes
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Data can be harnessed to inform, guide and support a B2B tech marketing strategy. It can be used for growth, personalisation and speed for success in highly competitive categories. On this episode of the FINITE Podcast, you'll gain a scope of the 'big data' landscape, and you'll learn how you can enhance your marketing automation and customer platforms with data insights. We spoke to Kevin Tate, CMO at Clearbit, a leading marketing data engine for B2B companies. ---The FINITE Podcast is made ...
