#83 - Why marketing should own revenue targets with Kyle Lacy, SVP Marketing at Seismic

In B2B tech, marketing and sales are sometimes seen as rivals, even when alignment between the functions is a proven key to success. Our guest on the podcast today believes that to achieve this alignment, marketing should own the entire pipeline and have their own revenue targets. On this episode of the FINITE Podcast, we sat down with Kyle Lacy, SVP Marketing at Seismic. Alex and Kyle discussed whether BDRs should live in marketing, whether marketers should get commission on conversions and ...