Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Un pódcast de Consumer Behavior Lab - Jueves
72 Episodo
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How Pret a Manger harnessed variable rewards to recover from the pandemic
Publicado: 23/1/2025 -
Interview: Seth Stephens-Davidowitz, author of Everybody Lies, on how to uncover hidden consumer motivations
Publicado: 16/1/2025 -
The replication crisis: How to avoid basing your marketing on bogus findings
Publicado: 9/1/2025 -
How to change habitual customer behaviour in the New Year
Publicado: 19/12/2024 -
Interview: Phil Barden, author of Decoded, on how to apply neuroscience to marketing
Publicado: 5/12/2024 -
The behavioural science behind the perfect gift
Publicado: 20/11/2024 -
Interview: Les Binet, co-author of The Long and the Short of It, on the secrets behind effective advertising
Publicado: 5/11/2024 -
Get Out the Vote: How behavioral science can boost voter turnout
Publicado: 24/10/2024 -
How indulgence brands can benefit from moral licensing
Publicado: 9/10/2024 -
Interview: Matt Johnson, author of Blindsight, on the behavioral science lessons of Pret a Manger and Perrier
Publicado: 26/9/2024 -
Interview: Kate Waters, director of client strategy at ITV, on how the AA, Zoe and Spotify use behavioral science
Publicado: 12/9/2024 -
How Starbucks used scarcity to create the cult of the Pumpkin Spiced Latte
Publicado: 29/8/2024 -
How Disney uses the peak-end rule to manage queues and spark joy
Publicado: 15/8/2024 -
Interview: Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector
Publicado: 14/8/2024 -
Summer holidays: using nostalgia to increase willingness to pay
Publicado: 3/6/2024 -
Football: The Lessons Behind ActionThe marketing lessons from penalty kicks: The lessons behind action bias and fluent devices Bias and Fluent Devices
Publicado: 28/5/2024 -
How Liquid Death broke category norms to stand out from the crowd
Publicado: 6/5/2024 -
Kentucky derby: gambling and the danger of overconfidence
Publicado: 30/4/2024 -
Three biases that promote sustainable behaviour
Publicado: 18/4/2024 -
How Red Bull used the principle of relativity to shrink their can and grow their sales
Publicado: 9/4/2024
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
