Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Un pódcast de Consumer Behavior Lab - Jueves
72 Episodo
-
How Chipotle employs the pique effect to generate excitement
Publicado: 25/3/2024 -
How Costco uses the sunk cost effect to drive repeat purchase
Publicado: 12/3/2024 -
Interview: Tali Sharot, author of The Optimism Bias, on how to create positive consumer expectations
Publicado: 29/2/2024 -
The Super Bowl: why costly signalling makes messages more effective
Publicado: 27/2/2024 -
Valentine’s Day and why much market research is misleading
Publicado: 27/2/2024 -
Interview: Mark Earls, author of Herd, on how to use behavioral economics in business and beyond
Publicado: 27/2/2024 -
Interview: Phill Agnew, host of the Nudge Podcast, on three ways to tap into consumer psychology
Publicado: 27/2/2024 -
New Year's Resolution: The power of a public commitment
Publicado: 22/12/2023 -
How UberEats makes picking simpler to scale up sales
Publicado: 28/9/2023 -
How ‘Don’t Mess With Texas’ achieved success by recognizing ads are a weak force
Publicado: 28/9/2023 -
How The Economist used the generation effect to make their ads memorable
Publicado: 28/9/2023 -
How Apple made its benefits more memorable by making them concrete
Publicado: 28/9/2023 -
How Got Milk? harnessed loss aversion to win market share
Publicado: 28/9/2023 -
How Snickers use trigger moments to drive consumption
Publicado: 28/9/2023 -
How De Beers used anchoring to create perhaps the world’s most successful ad
Publicado: 28/9/2023 -
How political campaigns have applied behavioural science to sway their audience
Publicado: 6/6/2023 -
How Facebook harnesses uncertain rewards to build a sticky user experience
Publicado: 6/6/2023 -
How Blue Apron adds a little friction to boost taste perceptions
Publicado: 6/6/2023 -
How Grey Goose uses price to signal superior quality
Publicado: 6/6/2023 -
How Dyson uses the illusion of effort to set expectations of excellence
Publicado: 30/5/2023
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
