156 Episodo

  1. REPOST: Daniel Priestley - Building the Dent Brand

    Publicado: 29/4/2022
  2. REPOST: David Aaker - Descriptive or Distinctive Name?

    Publicado: 22/4/2022
  3. REPOST: Rory Sutherland - On Brand, Advertising & More

    Publicado: 15/4/2022
  4. REPOST: Susan Payton, Business Storyteller

    Publicado: 8/4/2022
  5. The What and Why of Trade Secrets

    Publicado: 1/4/2022
  6. The Power of Animation in Branding with Christine Mackay

    Publicado: 25/3/2022
  7. How to Move Beyond Your Job Role To Trusted Adviser

    Publicado: 18/3/2022
  8. Becoming A Company Of One

    Publicado: 11/3/2022
  9. Shireen Smith - Creating Passion Brands

    Publicado: 4/3/2022
  10. Joe Glover - The Marketing Meetup Community

    Publicado: 25/2/2022
  11. Rebranding Rethink Press with Lucy McCarraher

    Publicado: 18/2/2022
  12. Colour Psychology with Karen Haller

    Publicado: 11/2/2022
  13. Lucy Werner - Strategy For Creating Hype

    Publicado: 4/2/2022
  14. Dumbing Down of Brand Assets with Nick Lehrain

    Publicado: 28/1/2022
  15. Market Orientation & Segmentation - Paige Arnof-Fenn

    Publicado: 21/1/2022
  16. Stephen Houraghan on The Changed Branding Industry

    Publicado: 14/1/2022
  17. Segmentation & Targeting - Branding Industry

    Publicado: 7/1/2022
  18. REPOST: Mark Ritson on Brand Strategy

    Publicado: 31/12/2021
  19. REPOST: Which Business Model?

    Publicado: 24/12/2021
  20. How To Stand Out From Your Competition — Niching

    Publicado: 17/12/2021

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The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.

Visit the podcast's native language site