Brand Tuned - Rounded Business Design
Un pódcast de Shireen Smith - Viernes
156 Episodo
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Somi Arian interviews Shireen
Publicado: 10/12/2021 -
Niche Investment Comms with James Church
Publicado: 3/12/2021 -
Rory Sutherland - On Brand, Advertising & More
Publicado: 26/11/2021 -
Positioning with Paige Arnof-Fenn
Publicado: 19/11/2021 -
Why Not to Rely On Colour To Stand Out
Publicado: 12/11/2021 -
Is it Time to Change the Creativity First Mentality In Branding?
Publicado: 5/11/2021 -
David Aaker - Descriptive or Distinctive Name?
Publicado: 29/10/2021 -
How To Brand Using Trademarks Strategically
Publicado: 22/10/2021 -
Verbal Identity with Rob Meyerson
Publicado: 15/10/2021 -
Interview about Brand Tuned by Alison Jones
Publicado: 8/10/2021 -
Is IP a Constraint on Creativity?
Publicado: 1/10/2021 -
Stef Hamerlinck on Branding and Distinctiveness
Publicado: 24/9/2021 -
Somi Arian on Raising Women's Socioeconomic Status
Publicado: 17/9/2021 -
Logo Design Process with Ian Paget
Publicado: 17/9/2021 -
Creating a Meaningful Brand with Thomas Kolster
Publicado: 17/9/2021 -
Brand & Intellectual Property for Startups Vox Pops
Publicado: 17/9/2021 -
100th Episode Celebration of Brand Tuned
Publicado: 17/9/2021 -
Joe Gregory on the Role of IP in Branding
Publicado: 10/9/2021 -
Distinctiveness v Differentiation — Why Focus on Distinctiveness
Publicado: 3/9/2021 -
The Brand Starts With You
Publicado: 30/7/2021
The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.
