Higher Ed Storytelling University

84 Episodo

1. #24 - Social Media Strategies, PR and Testing Your Messaging w/ Bill Zimmerman, Advertising and PR Lecturer at Penn State University

   Publicado: 14/6/2023
2. #23 - The Future of Higher Ed Marketing in the Metaverse with Brian Piper, co-author of Epic Content Marketing 2nd Edition.

   Publicado: 7/6/2023
3. #22 - A New Way to Find Student Success Stories At Your College/University w/ Seth Odell from Kanahoma

   Publicado: 1/6/2023
4. #21 - Pioneering New Pathways in Higher Ed Social Media Marketing With Andrew Cassel of Middlebury College

   Publicado: 9/5/2023
5. #20 - The Insane Reach of Short Form Vertical Videos In Higher Ed Marketing

   Publicado: 3/5/2023
6. #19 - How to Differentiate Your College or University by Dramatically Clarifying and Simplifying Your Message

   Publicado: 26/4/2023
7. #18 - Fundraising: How Storytelling Helped Achieve a Single Gift of $27.1 Million - and More With Tammy Zonker of Fundraising Transformed

   Publicado: 11/4/2023
8. #17 - How Harvard Business School Went Viral With a Simple Video That Any College Can Replicate - w/ Raffi Der Simonian

   Publicado: 21/3/2023
9. #16 - Behind The Scenes of Purdue's Remarkable Storytelling Strategy With Senior Creative Director, Emily Richwine

   Publicado: 15/3/2023
10. #15 - Attract New Passionate Students Through Social Media with Hannah Acosta of Ugly Mug Marketing

    Publicado: 8/3/2023
11. #14 - Brand Storytelling, Messaging, and Wisdom on Starting a Podcast For Your College w/ Ross Romano of September Strategies

    Publicado: 1/3/2023
12. #13 - This Nonprofit's Unusual Storytelling Strategy Will Make You Rethink The Value Your College Puts On Print

    Publicado: 22/2/2023
13. #12 - Running Low On Content Ideas For Your College Marketing? Get Ready To Dominate Social Media Anyway With Content Repurposing Featuring Guest Justin Simon

    Publicado: 15/2/2023
14. #11 - "We Need a Billboard Because Our Competitors Have One" - How To Combat This and Other Frustrating Truths About Higher Ed Marketing In 2023

    Publicado: 8/2/2023
15. #10 - The Enrollment Cliff, Clarifying Your Message and Leading With Storytelling - With Dr. Carrie Phillips, CMO at University of Arkansas - Little Rock

    Publicado: 23/1/2023
16. #9 - Making Content Creation Less Stressful, Repurposing Content, and Finding Your Voice on Linkedin with Andy Owen from Techsmith

    Publicado: 5/1/2023
17. #8 - Getting Clear On Your Target Audience and Maximizing Content That Speaks Directly To Them, With Jay Kruger of Walsh College

    Publicado: 16/12/2022
18. #7 - The biggest marketing mistake you're probably making - Assuming what will resonate with students

    Publicado: 8/12/2022
19. #6 - How to create student testimonials that captivate and inspire action

    Publicado: 8/11/2022
20. #5 - Building better bridges - Creating content that makes it easy for students to choose your college or university over others

    Publicado: 26/9/2022