Inclusion and Marketing
Un pódcast de Sonia Thompson - Jueves
Categorías:
148 Episodo
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147. A critical lesson for marketers from the Blake Lively v. Justin Baldoni saga
Publicado: 23/1/2025 -
146. How to use data to increase customer success for all, with Deborah Pickett
Publicado: 16/1/2025 -
145. How to implement systems for inclusive marketing, with Kumi Croom
Publicado: 9/1/2025 -
144. A chat with Wistia co-founder and CEO about inclusive marketing
Publicado: 2/1/2025 -
143. The mistake that made me
Publicado: 27/12/2024 -
142. How to make more people feel seen, with Jasmine Star
Publicado: 19/12/2024 -
141. How to be effective with inclusive marketing over the long-term
Publicado: 12/12/2024 -
140. This AI tool assesses how inclusive brands are
Publicado: 6/12/2024 -
139. The biases we hold
Publicado: 28/11/2024 -
138. How smart brands demonstrate their values to consumers
Publicado: 21/11/2024 -
137. 8 Inclusive eCommerce website examples that drive growth
Publicado: 14/11/2024 -
136. The YouTube growth strategy top channels use
Publicado: 7/11/2024 -
135. How to create an LGBTQ+ inclusive brand all year long
Publicado: 31/10/2024 -
134. 3 Steps to create an effective multilingual content strategy
Publicado: 24/10/2024 -
133. Jaw dropping stats about Latino youth prove why marketers shouldn't ignore this growing consumer group
Publicado: 17/10/2024 -
132. How to build a high-performing diverse team in today's political climate
Publicado: 11/10/2024 -
131. Brands rollback of DEI, microfeminism, and insensitive headlines: Inclusive marketers react
Publicado: 3/10/2024 -
130. How to plan more inclusive business events with Eman Ismail
Publicado: 26/9/2024 -
129. 7 Customer acquisition strategies smart brands used to reach more consumers
Publicado: 19/9/2024 -
128. Inclusive marketing isn't enough. Why (and how) to build an inclusive brand
Publicado: 12/9/2024
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
