Inclusion and Marketing
Un pódcast de Sonia Thompson - Jueves
Categorías:
158 Episodo
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157. The deal with the Target and Amazon boycotts, plus Spotify, and Emilia Perez happenings
Publicado: 3/4/2025 -
156. 2025 Inclusive marketing trends: Backed by data
Publicado: 27/3/2025 -
155. 5 Inclusive email marketing strategies
Publicado: 20/3/2025 -
154. How Sonoro is helping Toyota and other brands authentically engage Latino consumers
Publicado: 13/3/2025 -
153. Inclusive marketing done right: 7 Examples of brands tackling it in different ways
Publicado: 6/3/2025 -
152. Build a large and diverse audience with an email newsletter, with Maria Gharib
Publicado: 27/2/2025 -
151. Converting through case studies: How to infuse inclusion for more effectiveness
Publicado: 20/2/2025 -
150. Super Bowl VIX: Analyzing ads, decisions, commentary, and implications
Publicado: 13/2/2025 -
149. Inclusive marketing as an organizational standard, not an option
Publicado: 6/2/2025 -
148. Answer this question to convert more customers
Publicado: 30/1/2025 -
147. A critical lesson for marketers from the Blake Lively v. Justin Baldoni saga
Publicado: 23/1/2025 -
146. How to use data to increase customer success for all, with Deborah Pickett
Publicado: 16/1/2025 -
145. How to implement systems for inclusive marketing, with Kumi Croom
Publicado: 9/1/2025 -
144. A chat with Wistia co-founder and CEO about inclusive marketing
Publicado: 2/1/2025 -
143. The mistake that made me
Publicado: 27/12/2024 -
142. How to make more people feel seen, with Jasmine Star
Publicado: 19/12/2024 -
141. How to be effective with inclusive marketing over the long-term
Publicado: 12/12/2024 -
140. This AI tool assesses how inclusive brands are
Publicado: 6/12/2024 -
139. The biases we hold
Publicado: 28/11/2024 -
138. How smart brands demonstrate their values to consumers
Publicado: 21/11/2024
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
