Inclusion and Marketing
Un pódcast de Sonia Thompson - Jueves
Categorías:
148 Episodo
-
127. How to create a multilingual content strategy with Selim Dahmani
Publicado: 5/9/2024 -
126. How to identify and eliminate friction in your brand's customer experience
Publicado: 29/8/2024 -
125. How to increase conversions with an inclusive website and social media audit
Publicado: 22/8/2024 -
124. 3 Ways to deliver customer experiences that boost conversions
Publicado: 15/8/2024 -
123. A framework for an inclusive SEO strategy
Publicado: 8/8/2024 -
122. How Michael Graves Design & Pottery Barn Are Working to Bring Accessible Home Design to More Consumers
Publicado: 1/8/2024 -
121. How to write inclusive prompts for biased AI tools with Chi Odogwu
Publicado: 25/7/2024 -
120. How to use data to deliver customer experiences that convert with Jess Cervellon
Publicado: 18/7/2024 -
119. How to build an SEO strategy that reaches a broader diversity of consumers with Dale Bertrand
Publicado: 11/7/2024 -
118. The right (and wrong) way to use pop culture references for your brand
Publicado: 4/7/2024 -
117. Power dynamics in brand imagery
Publicado: 27/6/2024 -
116. How to authentically engage Hispanic consumers with Federico Gagliardone
Publicado: 20/6/2024 -
115. How to create a brand customers love with Lydia Michael
Publicado: 13/6/2024 -
114. What is "normal" anyway?
Publicado: 6/6/2024 -
113. How Lysol drives brand growth with inclusive marketing with CMO Gary Osifchin
Publicado: 30/5/2024 -
112. How to make your email marketing inclusive with Samar Owais
Publicado: 23/5/2024 -
111. How to deliver inclusive brand messaging with Diane Wiredu
Publicado: 16/5/2024 -
110. Essential Lessons from Nike's WNBA Signature Shoe Controversy
Publicado: 9/5/2024 -
109. Cultural intelligence for marketers with Dr. Anastasia Kārkliņa Gabriel
Publicado: 2/5/2024 -
108. A framework for inclusive communications with Dr. Suzanne Wertheim
Publicado: 25/4/2024
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
