Inclusion and Marketing
Un pódcast de Sonia Thompson - Jueves
Categorías:
158 Episodo
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117. Power dynamics in brand imagery
Publicado: 27/6/2024 -
116. How to authentically engage Hispanic consumers with Federico Gagliardone
Publicado: 20/6/2024 -
115. How to create a brand customers love with Lydia Michael
Publicado: 13/6/2024 -
114. What is "normal" anyway?
Publicado: 6/6/2024 -
113. How Lysol drives brand growth with inclusive marketing with CMO Gary Osifchin
Publicado: 30/5/2024 -
112. How to make your email marketing inclusive with Samar Owais
Publicado: 23/5/2024 -
111. How to deliver inclusive brand messaging with Diane Wiredu
Publicado: 16/5/2024 -
110. Essential Lessons from Nike's WNBA Signature Shoe Controversy
Publicado: 9/5/2024 -
109. Cultural intelligence for marketers with Dr. Anastasia Kārkliņa Gabriel
Publicado: 2/5/2024 -
108. A framework for inclusive communications with Dr. Suzanne Wertheim
Publicado: 25/4/2024 -
107. How changes to the 2030 U.S. Census impacts your brand today
Publicado: 18/4/2024 -
106. How Zumba built a global customer base in more than 180 countries
Publicado: 11/4/2024 -
105. How The Home Depot became "The Most Culturally Inclusive Brand"
Publicado: 4/4/2024 -
104. How smart brands use an inclusive marketing consultant to spark growth
Publicado: 28/3/2024 -
103: Why we fumble when talking to people different from us (and how to fix it) with Topsie VandenBosch
Publicado: 21/3/2024 -
102. How (and why) to get better at talking to your customers with Andi Jarvis
Publicado: 14/3/2024 -
101. Multilingual SEO Strategies to reach more consumers with Sarah Moon
Publicado: 7/3/2024 -
100. Research strategies big brands are using to to deliver better customer experiences with Santronya Smith
Publicado: 29/2/2024 -
99. How this former CMO used inclusive marketing to rapidly grow eCommerce brands with Bryan Alston
Publicado: 22/2/2024 -
98. How to be authentic in your marketing (and where brands mess up)
Publicado: 15/2/2024
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
