Inclusion and Marketing
Un pódcast de Sonia Thompson - Jueves
Categorías:
148 Episodo
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107. How changes to the 2030 U.S. Census impacts your brand today
Publicado: 18/4/2024 -
106. How Zumba built a global customer base in more than 180 countries
Publicado: 11/4/2024 -
105. How The Home Depot became "The Most Culturally Inclusive Brand"
Publicado: 4/4/2024 -
104. How smart brands use an inclusive marketing consultant to spark growth
Publicado: 28/3/2024 -
103: Why we fumble when talking to people different from us (and how to fix it) with Topsie VandenBosch
Publicado: 21/3/2024 -
102. How (and why) to get better at talking to your customers with Andi Jarvis
Publicado: 14/3/2024 -
101. Multilingual SEO Strategies to reach more consumers with Sarah Moon
Publicado: 7/3/2024 -
100. Research strategies big brands are using to to deliver better customer experiences with Santronya Smith
Publicado: 29/2/2024 -
99. How this former CMO used inclusive marketing to rapidly grow eCommerce brands with Bryan Alston
Publicado: 22/2/2024 -
98. How to be authentic in your marketing (and where brands mess up)
Publicado: 15/2/2024 -
97. Inclusive marketing ethics
Publicado: 8/2/2024 -
96. How to do representation in marketing the right way
Publicado: 1/2/2024 -
95. Navigating the effective use of AI for inclusive marketing with Joyann Boyce
Publicado: 25/1/2024 -
94. Inclusive product design with Sabrina Meherally
Publicado: 18/1/2024 -
93. The Inclusive Marketing Spectrum with examples for each
Publicado: 11/1/2024 -
92. A blueprint for inclusive marketing success in 2024 and beyond
Publicado: 4/1/2024 -
91. Understanding diversity-owned and diversity-targeted media with Carlos Santiago
Publicado: 28/12/2023 -
90. Inclusive marketers react to new Ralph Lauren and Zara debacle
Publicado: 21/12/2023 -
89. Embedding inclusion into business planning for sustainable growth
Publicado: 14/12/2023 -
88. Managing the change of operating as an inclusive brand, with Nancy Harris
Publicado: 7/12/2023
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
