Inclusion and Marketing
Un pódcast de Sonia Thompson - Jueves
Categorías:
158 Episodo
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97. Inclusive marketing ethics
Publicado: 8/2/2024 -
96. How to do representation in marketing the right way
Publicado: 1/2/2024 -
95. Navigating the effective use of AI for inclusive marketing with Joyann Boyce
Publicado: 25/1/2024 -
94. Inclusive product design with Sabrina Meherally
Publicado: 18/1/2024 -
93. The Inclusive Marketing Spectrum with examples for each
Publicado: 11/1/2024 -
92. A blueprint for inclusive marketing success in 2024 and beyond
Publicado: 4/1/2024 -
91. Understanding diversity-owned and diversity-targeted media with Carlos Santiago
Publicado: 28/12/2023 -
90. Inclusive marketers react to new Ralph Lauren and Zara debacle
Publicado: 21/12/2023 -
89. Embedding inclusion into business planning for sustainable growth
Publicado: 14/12/2023 -
88. Managing the change of operating as an inclusive brand, with Nancy Harris
Publicado: 7/12/2023 -
87. How brands showed these consumers they belonged
Publicado: 30/11/2023 -
86. How to make more people feel like they belong with Unni Turrettini
Publicado: 24/11/2023 -
85. Lessons in Belonging from Beyonce's Renaissance World Tour
Publicado: 16/11/2023 -
84. The truth about customer experience
Publicado: 9/11/2023 -
83. You can't afford to not have this kind of talent on your team
Publicado: 2/11/2023 -
82. Should you ask customers for their demographic information?
Publicado: 26/10/2023 -
81. Do this to increase customer acquisition for people from underrepresented and underserved communities
Publicado: 19/10/2023 -
80. Consumer reactions to real brand customer experiences
Publicado: 12/10/2023 -
79. How smart brands strategically partner with HBCUs
Publicado: 5/10/2023 -
78. Authentic and inclusive brands: INBOUND 2023 panel discussion with Natasha Pierre and Sundas Khalid
Publicado: 28/9/2023
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
