Inclusion and Marketing
Un pódcast de Sonia Thompson - Jueves
Categorías:
148 Episodo
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87. How brands showed these consumers they belonged
Publicado: 30/11/2023 -
86. How to make more people feel like they belong with Unni Turrettini
Publicado: 24/11/2023 -
85. Lessons in Belonging from Beyonce's Renaissance World Tour
Publicado: 16/11/2023 -
84. The truth about customer experience
Publicado: 9/11/2023 -
83. You can't afford to not have this kind of talent on your team
Publicado: 2/11/2023 -
82. Should you ask customers for their demographic information?
Publicado: 26/10/2023 -
81. Do this to increase customer acquisition for people from underrepresented and underserved communities
Publicado: 19/10/2023 -
80. Consumer reactions to real brand customer experiences
Publicado: 12/10/2023 -
79. How smart brands strategically partner with HBCUs
Publicado: 5/10/2023 -
78. Authentic and inclusive brands: INBOUND 2023 panel discussion with Natasha Pierre and Sundas Khalid
Publicado: 28/9/2023 -
77. 5 Common reasons brands hesitate to engage in inclusive marketing (that are costing them sales)
Publicado: 21/9/2023 -
76. 'Nothing about us without us' and working with an inclusive marketing agency, with Matthew Tsang
Publicado: 14/9/2023 -
75. Inclusive marketers react to campaigns from Barbie, Sainsbury's, McDonald's, and more
Publicado: 7/9/2023 -
74. How to authentically engage Muslim consumers with Mariam Shahab
Publicado: 31/8/2023 -
73. How to bake inclusion into your brand guidelines
Publicado: 24/8/2023 -
72. Why brands should practice responsible marketing with Lola Bakare
Publicado: 17/8/2023 -
71. Rule #1 of inclusive marketing
Publicado: 10/8/2023 -
70. Growth through Spanish translation: Best practices for reaching customers that speak different languages
Publicado: 3/8/2023 -
69. Growth with globalization: How smart brands of all sizes and budgets are doing it
Publicado: 27/7/2023 -
68. There's no growth without "we"
Publicado: 20/7/2023
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
