Inclusion and Marketing
Un pódcast de Sonia Thompson - Jueves
Categorías:
158 Episodo
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77. 5 Common reasons brands hesitate to engage in inclusive marketing (that are costing them sales)
Publicado: 21/9/2023 -
76. 'Nothing about us without us' and working with an inclusive marketing agency, with Matthew Tsang
Publicado: 14/9/2023 -
75. Inclusive marketers react to campaigns from Barbie, Sainsbury's, McDonald's, and more
Publicado: 7/9/2023 -
74. How to authentically engage Muslim consumers with Mariam Shahab
Publicado: 31/8/2023 -
73. How to bake inclusion into your brand guidelines
Publicado: 24/8/2023 -
72. Why brands should practice responsible marketing with Lola Bakare
Publicado: 17/8/2023 -
71. Rule #1 of inclusive marketing
Publicado: 10/8/2023 -
70. Growth through Spanish translation: Best practices for reaching customers that speak different languages
Publicado: 3/8/2023 -
69. Growth with globalization: How smart brands of all sizes and budgets are doing it
Publicado: 27/7/2023 -
68. There's no growth without "we"
Publicado: 20/7/2023 -
67. Evite CMO shares how the brand expanded their customer base
Publicado: 13/7/2023 -
66. Common mistakes that prevent your brand's growth
Publicado: 6/7/2023 -
65. The truth about 'woke' brands and companies getting political
Publicado: 29/6/2023 -
64. How to build an accessible website
Publicado: 22/6/2023 -
63. How Google makes their brand accessible
Publicado: 15/6/2023 -
62. How to build a diverse customer base with Gloria Chou
Publicado: 8/6/2023 -
61. How to deal with resistance to inclusion
Publicado: 1/6/2023 -
60. Designing inclusive experiences for neurodivergent consumers
Publicado: 25/5/2023 -
59. How to create an accessible brand for people with disabilities with Erin Perkins
Publicado: 18/5/2023 -
58. How to build an LGBTQ+ inclusive brand with Hank Paul
Publicado: 11/5/2023
Inclusive marketing is rapidly growing in prominence, as more consumers expect that brands "see" them, be more inclusive in their marketing campaigns, and accommodate a broader base of customers that don't cleanly fit into what is considered "mainstream." The show is hosted by Sonia Thompson, an inclusive brand coach, strategist, consultant, speaker, and Forbes and Inc. columnist who's helped brands and leaders alike attract and retain diverse customers. This podcast explores everything you need to know about building an inclusive brand, including customer experience, inclusive leadership, cultural intelligence, building diverse teams, inclusive language and imagery, and more.
