The Behavioral Economics in Marketing's Podcast
Un pódcast de Sandra Thomas-Comenole - Jueves
201 Episodo
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Availability Heuristic in Developing an Elevator Pitch
Publicado: 13/5/2021 -
Alleviating Conflict Before it Starts
Publicado: 29/4/2021 -
Managing Conflict in the Workplace
Publicado: 22/4/2021 -
Mastering the Art of Managing Conflict
Publicado: 3/4/2021 -
Motivating Your Team Through Acquisition Theory
Publicado: 18/3/2021 -
Leveraging Pent-up Demand for Business Growth
Publicado: 4/3/2021 -
Pent-up Demand Research Brief | White Paper: Are we experiencing pent-up demand in the travel industry?
Publicado: 25/2/2021 -
What is pent-up demand
Publicado: 18/2/2021 -
Managing Cognitive Dissonance
Publicado: 25/1/2021 -
Increasing Human Capital for Business Growth
Publicado: 14/1/2021 -
7 Most Commonly Effective Leadership Styles
Publicado: 6/1/2021 -
Top 6 Leadership Theories, a Quick Peek
Publicado: 17/12/2020 -
Intro to Behavioral Economics in Marketing Leadership
Publicado: 9/12/2020 -
Trailer | Season 2 | Behavioral Economics in Marketing
Publicado: 6/12/2020 -
Behavioral Economics in Marketing Trailer
Publicado: 25/11/2020 -
Rebalancing Risk Versus Reward
Publicado: 4/11/2020 -
Avoiding the Affect Heuristic in Market Research
Publicado: 12/10/2020 -
Build Customer Engagement with IKEA Effect
Publicado: 1/10/2020 -
Mitigating Customers' Choice Overload to Increase Conversion Rate
Publicado: 20/9/2020 -
The Endowment Effect on Your Marketing Mix
Publicado: 13/9/2020
Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.
