The Behavioral Economics in Marketing's Podcast
Un pódcast de Sandra Thomas-Comenole - Jueves
201 Episodo
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Avoiding Office Herd Behavior with Behavioral Economics
Publicado: 19/8/2021 -
Social Axiom Theory on Growth Mindset Across Cultures
Publicado: 5/8/2021 -
Social Axiom Theory | Definition Minute
Publicado: 3/8/2021 -
Building Growth Mindset with Inoculation Theory
Publicado: 29/7/2021 -
Game Theory | Definition Minute
Publicado: 27/7/2021 -
Facilitating Growth Mindset
Publicado: 22/7/2021 -
Growth Mindset vs Fixed Mindset
Publicado: 15/7/2021 -
Anchoring Effect | Definition Minute
Publicado: 13/7/2021 -
Tips for Overcoming the Principal-Agent Problem
Publicado: 8/7/2021 -
Moral Hazard | Definition Minute
Publicado: 6/7/2021 -
Leading Through Flow Theory
Publicado: 1/7/2021 -
Asymmetric Information | Definition Minute
Publicado: 29/6/2021 -
Diamond-Water Paradox | Definition Minute
Publicado: 24/6/2021 -
Consciously Creating Cultural Capital
Publicado: 21/6/2021 -
Special Announcement: Hub and Spoken Travel Show Now Live
Publicado: 15/6/2021 -
Intro to Behavioral Economics in Marketing Leadership | Season 3
Publicado: 10/6/2021 -
Trailer | Behavioral Economics in Marketing Podcast | Season 3
Publicado: 9/6/2021 -
Framing Effect on Delegation
Publicado: 3/6/2021 -
Delegation Common Pitfalls and Hang-ups
Publicado: 29/5/2021 -
Delegation, a Definition
Publicado: 20/5/2021
Behavioral economics incorporates the study of psychology into the analysis of the decision-making behind an economic outcome, such as the factors leading up to a consumer buying one product instead of another. Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. This podcast series is all about leveraging Behavioral Economics concepts in marketing applications.
