The JM Buzz
Un pódcast de Journal of Marketing
Categorías:
81 Episodo
-
How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated Medications
Publicado: 7/11/2024 -
Do Good and Talk About It! How Financial Valuation and External Reporting of Marketing Assets Benefits Companies
Publicado: 24/10/2024 -
The Boeing Lesson: Laws That Prevent Frivolous Litigation Also Reduce the Likelihood of Product Recalls
Publicado: 17/10/2024 -
Can the On-Demand Model Work for Online Educational Platforms Like Coursera?
Publicado: 10/10/2024 -
A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers
Publicado: 3/10/2024 -
Using Generative AI to Provide Empathetic Customer Care
Publicado: 19/9/2024 -
JM Buzz Deep Dive: The Role of Political Ideology in Marketing (with Dr. Nailya Ordabayeva)
Publicado: 12/9/2024 -
Is It Time to Move Beyond Null Hypothesis Significance Testing?
Publicado: 5/9/2024 -
Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions
Publicado: 8/8/2024 -
How Should a Firm Collaborate with Suppliers to Co-develop Products?
Publicado: 1/8/2024 -
How Drug Price Regulations Backfired in India
Publicado: 18/7/2024 -
Influencers with Smaller Followings Are More Cost-Effective
Publicado: 11/7/2024 -
JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)
Publicado: 30/5/2024 -
Using Vintage Typography to Make Emotional Connections with Consumers
Publicado: 23/5/2024 -
Striking the Right Balance Between Big and Small Influencers in Livestream Commerce
Publicado: 9/5/2024 -
How Coining a New Term Can Encourage Specific Behaviors
Publicado: 2/5/2024 -
JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)
Publicado: 25/4/2024 -
Decolonizing Health Care: The Role of Marketing
Publicado: 18/4/2024 -
AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement
Publicado: 11/4/2024 -
Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas
Publicado: 4/4/2024
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
