The JM Buzz

Un pódcast de Journal of Marketing

Categorías:

81 Episodo

  1. JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)

    Publicado: 28/3/2024
  2. Should Hospitals Specialize in an Area or Diversify?

    Publicado: 7/3/2024
  3. JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)

    Publicado: 29/2/2024
  4. Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?

    Publicado: 15/2/2024
  5. Good for the Environment and Good for Business: How Circular Take-Back Programs Enhance Consumer Valuation

    Publicado: 8/2/2024
  6. Marketing Research is Too Narrow: How the Field Must Change to Keep Producing Relevant, Timely Knowledge

    Publicado: 1/2/2024
  7. A Research-Proven Strategy for Companies to Survive Bankruptcy

    Publicado: 25/1/2024
  8. When Less Is More: The Power of Simple Packaging for Consumable Products

    Publicado: 18/1/2024
  9. How Does a Digital-Native Brand Opening Its Own Physical Store Affect Sales in Existing Channels?

    Publicado: 11/1/2024
  10. Hotels Should Pay Attention to Their Competitors' Reviews Too

    Publicado: 4/1/2024
  11. JM Buzz Deep Dive: Battling Deceptive Pricing (with Dr. Adithya Pattabhiramaiah)

    Publicado: 7/12/2023
  12. How Marketers Measure "Willingness to Pay" Is Flawed—Now There's a Better Way

    Publicado: 16/11/2023
  13. How Do Investors React to Crowdsourcing Contests?

    Publicado: 9/11/2023
  14. A Tale of Two Channels: How Digital Ads Perform in AI Recommendation vs. User Subscription Channels on Platforms Like Twitter, Google News, and TikTok

    Publicado: 19/10/2023
  15. Collaborating with Universities Makes Products More Attractive to Consumers

    Publicado: 12/10/2023
  16. How to Stop Customers from Abandoning Self-Designed Products

    Publicado: 5/10/2023
  17. Marketers Want Consumers to Imagine Using a Product—But How Well Does This Actually Work?

    Publicado: 28/9/2023
  18. Why Do Consumers Unfollow Brands? Here's One Research-Proven Reason

    Publicado: 14/9/2023
  19. JM Buzz Deep Dive: Political Identity and Consumer Behavior (with Dr. Lauren Grewal)

    Publicado: 7/9/2023
  20. Specialty Drugs Accounted For Most New Product Launches in the Past Decade—Why Do We Know So Little About How Clinical Studies Influence Their Diffusion?

    Publicado: 31/8/2023

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The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.

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