The JM Buzz

81 Episodo

1. Do Autonomous Products Deprive Us of Meaningful Experiences?

   Publicado: 24/8/2023
2. The Secret to In-Store Displays: Where to Place Discounted Products Relative to Regularly Priced Products to Maximize Sales

   Publicado: 17/8/2023
3. Brand Extensions Often Fail—Here's How To Them Up for Success

   Publicado: 10/8/2023
4. Battling Deceptive Pricing: How Revealing the "True Normal Price" Can Protect Consumers

   Publicado: 27/7/2023
5. "Choozing" the Best Spelling: How Do Consumers Respond to Unconventionally Spelled Brand Names?

   Publicado: 13/7/2023
6. Bad Medical News Causes Patients to Choose Brand Name Drugs over Generics, Costing Billions

   Publicado: 6/7/2023
7. JM Buzz Deep Dive: Data in Marketing Research (with Dr. Girish Mallapragada)

   Publicado: 29/6/2023
8. It's Time for Marketing Researchers to Change Their Approach to Gender

   Publicado: 22/6/2023
9. The Power of Free Shipping: How an Upfront Membership Fee Can Help Online Retailers Boost Revenue

   Publicado: 8/6/2023
10. Creating Effective Marketing Messages Through Moderately Surprising Syntax

    Publicado: 1/6/2023
11. How Language Affects Content Engagement

    Publicado: 25/5/2023
12. Can Soda Brands Reduce Sugar Without Losing Sales?

    Publicado: 11/5/2023
13. When to Use Facts vs. Feelings for Soliciting Donations

    Publicado: 4/5/2023
14. How Effective is Advertising for Robotic Surgery?

    Publicado: 27/4/2023
15. Financial Vulnerability Is About More than Just Income

    Publicado: 20/4/2023
16. JM Buzz Deep Dive: Entry Effects and Online Platforms in Retailing (with Dr. Kristopher Keller)

    Publicado: 13/4/2023
17. Answer This Question Before Selling a New Innovation

    Publicado: 6/4/2023
18. How Subscription Companies Can Avoid "Box Fatigue"

    Publicado: 30/3/2023
19. The Secret to Fundraising: Let Donors to Choose How Their Money Is Spent

    Publicado: 23/3/2023
20. Can You Trust Doctors' Yelp Ratings?

    Publicado: 16/3/2023