The JM Buzz

81 Episodo

1. JM Buzz Deep Dive: Marketing and Society (with Dr. Dionne Nickerson)

   Publicado: 9/3/2023
2. Asking for Customer Reviews at the Right Time: Sooner Is Not Always Better

   Publicado: 2/3/2023
3. Three Simple Ways to Encourage App Adoption

   Publicado: 23/2/2023
4. Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance

   Publicado: 16/2/2023
5. Ask for Payment Before or After? The Effects of Timing in Pay-What-You-Want Pricing

   Publicado: 9/2/2023
6. Sell More to a Customer by Treating Other People and Property Considerately

   Publicado: 2/2/2023
7. How to Mitigate the Effects of Insider Selling

   Publicado: 26/1/2023
8. How Voice Technology Influences What We Reveal About Ourselves

   Publicado: 19/1/2023
9. Do Acquisitions Harm the Acquired Brand? Identifying Conditions that Reduce the Negative Effect

   Publicado: 12/1/2023
10. Does COVID-Related Advertising Lead To More Social Distancing? How Brands Can Influence Social Outcomes

    Publicado: 15/12/2022
11. JM Buzz Deep Dive: Getting the Most Out of Your Influencer Marketing (with Dr. Christian Hughes)

    Publicado: 8/12/2022
12. Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

    Publicado: 1/12/2022
13. We Earned the Coupon Together: The Missing Link of Experience Cocreation in Shared Coupons

    Publicado: 17/11/2022
14. Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry

    Publicado: 10/11/2022
15. Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

    Publicado: 3/11/2022
16. From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales?

    Publicado: 13/10/2022
17. How Disclosing Advertising Spending Can Reduce Investor Uncertainty and Enhance Firm Valuation

    Publicado: 6/10/2022
18. How More Female Executives in the C-Suite Can Spur Improved Customer Orientation and Financial Performance

    Publicado: 28/9/2022
19. Strategic Brand Factors That Help Moderate the Impact of Business Cycles on Brand Equity

    Publicado: 28/9/2022
20. Complaint De-escalation Strategies on Social Media

    Publicado: 28/9/2022