The Marketing Architects

169 Episodo

1. Nerd Alert: How AI Will Change Marketing Structures

   Publicado: 8/5/2025
2. The Differentiation vs Distinctiveness Debate

   Publicado: 6/5/2025
3. Nerd Alert: Does Creative Consistency Matter?

   Publicado: 1/5/2025
4. What Marketers Get Wrong About Targeting

   Publicado: 29/4/2025
5. Nerd Alert: Do Discounts Damage Brands? The Truth About Price Promotions

   Publicado: 24/4/2025
6. The Louder You Are, the More You Grow: Why ESOV Still Works

   Publicado: 22/4/2025
7. Nerd Alert: The Power of Creative Advertising

   Publicado: 17/4/2025
8. The New Rules of Great Video Creative with Steve Babcock

   Publicado: 15/4/2025
9. Nerd Alert: The Science Behind Emotional Advertising

   Publicado: 10/4/2025
10. The CTV Hype Cycle: Separating Fact from Fiction

    Publicado: 8/4/2025
11. Nerd Alert: Why Humor Wins in Advertising

    Publicado: 3/4/2025
12. Advancing Marketing Effectiveness in the USA with WARC's Lexi Wolf

    Publicado: 1/4/2025
13. Nerd Alert: The Psychology Behind Direct Mail Performance

    Publicado: 27/3/2025
14. The Potential of AI Video with Seth Woodall

    Publicado: 25/3/2025
15. Nerd Alert: The Dirichlet Effect: Predicting Brand Loyalty

    Publicado: 20/3/2025
16. Marketing Like a Challenger with Chuck Hengel

    Publicado: 18/3/2025
17. Nerd Alert: The Multiplier Effect: Debunking Brand vs. Performance

    Publicado: 13/3/2025
18. Great Marketing Tells Great Stories

    Publicado: 11/3/2025
19. Nerd Alert: Brand Awareness vs Brand Salience

    Publicado: 6/3/2025
20. Synthetic research vs human insights in marketing

    Publicado: 4/3/2025